Abu Dhabi Duty Free, in partnership
with DFS and Sephora, is set to open the world’s first Sephora pop up stores in
an airport at Abu Dhabi International Airport.
The stores, which will be open at
Terminal 1 and Terminal 3 between August 1st and October 31st, will provide an unparalleled
assortment of beauty products representing Sephora’s own private label range “Made
In Sephora”.
The addition of Sephora to the roster
of brands on offer at Abu Dhabi International Airport is consistent with the
company’s objective of delivering an outstanding passenger experience. Beauty
and Fragrance was the biggest selling product category in 2014, with a 31%
share of Duty Free turnover, helping to increase overall annual sales by almost
10%.
Daniel Cappell, Acting Chief Commercial
Officer at Abu Dhabi Airports, said: “We are delighted to welcome Sephora to Abu
Dhabi Duty Free and to be the first airport to host them in a duty-free retail
space managed and operated by our retailer partner DFS. Beauty and Fragrance is
an important part of our offering to passengers and the choice of leading
brands has increased to meet their demands. Sephora, with its unique, open-sell
shopping environment, perfectly complements our commitment to offer travelers a
world-class, unique shopping experience within the airport.”
Owned by Louis Vuitton Moet Hennessy
(LVMH), the world's leading luxury goods group, Sephora is not only the leading
chain of perfume and cosmetics stores in France, but also has a powerful beauty
presence in countries around the world. It features an ever-increasing amount
of classic and emerging brands across a broad range of product categories
including skincare, fragrance, body, and haircare, in addition to its own
private label. The brand operates approximately 1,900 stores in 29 countries
worldwide, including 24 stores in the Middle East.
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