Love them or hate them (they are my
guilty pleasure) we have all wanted to look like at least one of the
Kardashian’s at some point. The
Kontouring Kueens (see what I did there?) have illustrated how easy it is to
change your look without the need for a costly face-lift. Having brought the technique mainstream, many
of us have now incorporated contouring into our evening-out routine.
With all fads though, they have to
change to keep them alive and Illamasqua has certainly taken the makeup to the
next level. “This is one of the most
innovative, exciting products we have made as it revolutionizes the way we look
at contouring. Up until now, contouring
has been matte, flat and sometimes obvious.
When people want to create sculpted cheekbones, they want it to look
‘real’ but most contour colours when applied either sit on the skin or reflect
which is the opposite of what a natural contour or hollow would do,” explains
Illamasqua Creative Director, Alex Box.
NEW Gel Colour is an innovative, water
resistant and highly pigmented tint that provides an instant flush of colour to
your complexion.
“Gel Colour is designed to give the most
convincing, fresh flush to the cheek. It
mimics nature in that you can see your skin through the colour and unlike cream
or matte blushers; its transparency is what makes it feel fresh and real.”
“The colour looks powerful but is gentle and
soft when applied. It looks strong
because the colour is trapped in a transparent hard gel. You could describe it as a bit like when you
see an ice lolly!” Alex Box
The Perfect Partnership
Application Tip: “I press Gel Colour
into cheeks by putting the product on the palm of my thumb, rubbing both palms
together creating equal amounts of product on both hands.
Then, I simply press it on the apple of
cheeks where you would naturally blush.”
“For Gel Sculpt, apply where you would
other contour products, following the same application technique as Gel Colour,
using the palm of your thumb. This time however, feel for the cheekbone with
this part of your hand and place the product under it, pressing and
blending. As you will have rubbed the
product on your thumb palms in equal amounts, it will produce perfectly even
contours either side,” explains Box.
I am so looking forward to trying this out.
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