Tuesday 14 July 2015

Illamasqua Gel Sculpt




Love them or hate them (they are my guilty pleasure) we have all wanted to look like at least one of the Kardashian’s at some point.  The Kontouring Kueens (see what I did there?) have illustrated how easy it is to change your look without the need for a costly face-lift.  Having brought the technique mainstream, many of us have now incorporated contouring into our evening-out routine.

With all fads though, they have to change to keep them alive and Illamasqua has certainly taken the makeup to the next level.  “This is one of the most innovative, exciting products we have made as it revolutionizes the way we look at contouring.  Up until now, contouring has been matte, flat and sometimes obvious.  When people want to create sculpted cheekbones, they want it to look ‘real’ but most contour colours when applied either sit on the skin or reflect which is the opposite of what a natural contour or hollow would do,” explains Illamasqua Creative Director, Alex Box.

NEW Gel Colour is an innovative, water resistant and highly pigmented tint that provides an instant flush of colour to your complexion. 

“Gel Colour is designed to give the most convincing, fresh flush to the cheek.  It mimics nature in that you can see your skin through the colour and unlike cream or matte blushers; its transparency is what makes it feel fresh and real.”

 “The colour looks powerful but is gentle and soft when applied.  It looks strong because the colour is trapped in a transparent hard gel.  You could describe it as a bit like when you see an ice lolly!” Alex Box

The Perfect Partnership

Application Tip: “I press Gel Colour into cheeks by putting the product on the palm of my thumb, rubbing both palms together creating equal amounts of product on both hands.

Then, I simply press it on the apple of cheeks where you would naturally blush.”

“For Gel Sculpt, apply where you would other contour products, following the same application technique as Gel Colour, using the palm of your thumb. This time however, feel for the cheekbone with this part of your hand and place the product under it, pressing and blending.  As you will have rubbed the product on your thumb palms in equal amounts, it will produce perfectly even contours either side,” explains Box.

I am so looking forward to trying this out.

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