Bloomingdales has chosen it’s second international
location. This time, the iconic US
retailer is going to Kuwait.
Fashion becomes more fun
and more choice is to be made available as the Al Tayer Group LLC announced
plans to open the first Bloomingdale’s store in Kuwait, in Spring 2017, as part
of a strategic partnership with Macy's, Inc. This will mark the
second international location for the US department store giant that already
has a store in the Dubai Mall. The
Kuwait branch will be launched in advance of the opening at Al Maryah Central,
Abu Dhabi in 2018.
The three-level apparel,
beauty and accessories store, spanning over 93,000 square feet will anchor 360
MALL, Kuwait’s luxury retail destination which has been setting new benchmarks
since its opening in 2009.
Bloomingdale’s – Kuwait
will fulfil the New York City flagship’s brand promise of “like no other store
in the world”, offering key category leadership, immersive luxury brand
experiences, seamless digital and social media integration to enhance the
in-store experience, extraordinary personalised services, and a curated
merchandise selection to create true value to the consumer.
“Kuwait is one of the world’s most sophisticated and
upscale fashion markets, and Bloomingdale’s is excited to serve new and
existing customers from Kuwait. We believe we will bring a new dimension in
fashion and style for which Bloomingdale’s is known worldwide,” said Tony Spring, Bloomingdale’s chairman and
chief executive officer. “We will bring a
proposition that is uniquely tailored to the needs of the market, with concepts
and innovations that we are certain will delight the customers in Kuwait.”
The
store will be managed and operated by Al Tayer Group, under a licensing
agreement.
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